Made-to-Measure, Priced in Real Time: Two Configurators for Ukkopuu’s Composite Bathroom Cabinets
Every PureSolid cabinet is built to order: customers choose the width and depth down to the centimetre, the cast-composite basin, the cabinet colour, and the finish of the tap and fittings. That flexibility is exactly what makes the product appealing — and exactly what makes it hard to price and sell online.
Ukkopuu wanted to take their entire made-to-measure range online for two very different audiences: consumers researching a renovation, and the kitchen and bathroom retailers who resell their cabinets. We built them two configurators on a single shared product engine to serve both.
The Challenge
Selling a Custom Product to Two Audiences
Because every cabinet is made to order, Ukkopuu had no fixed price list to put online — and two distinct buyer groups who needed completely different things from the same catalogue.
Made-to-Measure Pricing:
Price depends on the exact dimensions, basin model, colour and fittings of each cabinet. Producing a quote meant a manual calculation for every enquiry, which slowed down both consumers and the sales team.
Two Very Different Buyers:
Consumers need an inspiring, easy way to design a cabinet and see a price. Resellers need trade pricing, larger volumes and ordering — information that must stay behind a login and away from end customers.
Confident, Buildable Orders:
Whatever a customer configures has to be something the workshop can actually produce, so the tool needed to keep every combination within Ukkopuu’s real manufacturing limits.
The Solution
Two Configurators, One Product Engine
We built Ukkopuu a real-time 3D configurator for their made-to-measure cabinets and deployed it as two tailored front ends sharing the same pricing and manufacturing logic.
Public PureSolid Pricing Tool:
At puresolid.fi, anyone can design a cabinet in 3D — adjusting width and depth, basin, cabinet colour and tap finish — and see an accurate, made-to-measure price update instantly. It turns an open-ended custom enquiry into a guided, self-service experience.
Password-Protected Reseller Configurator:
A second, login-only version gives Ukkopuu’s retail partners the same 3D tool with reseller pricing and ordering. Trade terms stay private, while resellers configure and place orders without going back and forth with the sales team.
Built-In Manufacturing Rules:
Both tools share one engine that keeps every configuration within Ukkopuu’s real production limits, so each price reflects a cabinet the workshop can actually build.
Results and Benefits
Self-Service for Consumers, Efficiency for Resellers
One product engine behind two configurators lets Ukkopuu sell a fully custom product online without multiplying the work behind the scenes.
Instant Made-to-Measure Quotes:
Consumers get a price for their exact cabinet on the spot at puresolid.fi, replacing slow back-and-forth enquiries with a clear, self-service path to purchase.
A Streamlined Reseller Channel:
Retail partners configure and order at their own trade pricing through the protected tool, freeing Ukkopuu’s team from manually pricing every reseller order.
Fewer Errors, Buildable Orders:
Because both tools enforce the same manufacturing rules, every order that comes through is technically valid — reducing mistakes and rework in the workshop.
