Digitizing the Lead Generation Process for International Building Configurations
With over 60 years of experience in industrial building design and construction, the company delivers temporary and permanent structures — from insulated warehouses and industrial canopies to event tents and rapid deployment systems — to customers across the globe. All buildings are manufactured at their German production facility to certified quality standards, and HR Structures supports clients through the entire process from planning and design through to delivery and assembly. The company operates through a worldwide network of regional partners spanning Europe, the United States, Australia, the Middle East, and beyond.
Our collaboration with HR Structures delivered a multilingual sales configurator that generates qualified leads across all their international markets from a single, easy-to-use digital tool.
The Challenge
Capturing International Leads Without a Scalable Process
As HR Structures expanded into new markets, they needed a way to engage website visitors and convert them into qualified enquiries — without requiring lengthy manual effort from their sales teams.
Multiple markets, multiple needs:
Each regional market had slightly different product offerings, branding, and language requirements, making a one-size-fits-all solution impractical.
No structured lead capture:
Without a configurator, potential customers had no easy way to express their needs or request a quote directly from the website.
Missed sales signals:
Key buying intent signals — such as whether a customer wanted to buy or rent, or how urgently they needed a structure — were only captured late in the sales process, if at all.
The Solution
A Multilingual Building Configurator
We developed a lightweight, intuitive configurator tailored to HR Structures’ international sales model.
Multilingual deployment:
The tool was localised and launched across all regional websites — covering Germany, France, Spain, the UK, the US, Australia, and New Zealand — ensuring a consistent experience for customers in every market.
Smart qualification built in:
Customers can specify whether their building need is permanent or temporary, their preferred timeframe, and whether they wish to buy or rent — giving the sales team rich, actionable lead data from the very first touchpoint.
Choice of engagement level:
Prospects can request either an indicative quote for early-stage interest or a detailed offer when they are ready to move forward.
Delivery details captured upfront:
Customers can also provide the delivery address for their structure, streamlining the follow-up process for regional teams.
Simple and accessible by design:
The configurator was intentionally kept straightforward — focused on speed and ease of use, making it quick and effortless for any prospect to submit an enquiry.
Results and Benefits
A Consistent Stream of Qualified International Leads
Since launching the configurator in 2023, HR Structures has seen a strong and sustained flow of inbound enquiries across all markets.
Higher quality conversations:
Sales teams receive structured lead data upfront, allowing them to prioritise and respond faster to the most promising prospects.
Scalable across regions:
New language versions and regional product variations can be added as the company continues to expand into new markets.
Ongoing development partnership:
The tool has been continuously refined and updated since launch to reflect evolving product ranges and market needs.